Uploading a selected preview of a video to Instagram Stories with a link to the original video can boost its engagement rate.
This piece states that a video strategy created should be so that the main videos yield to multiple pieces of content. These videos could feature behind-the-scenes moments, GIFs and thought-leadership interviews.
The author recommends sharing these content pieces across platforms, making it accessible by multiple touchpoints. For instance, behind-the-scene moments can be shared on YouTube and expert-interview clips on LinkedIn with link to the main content.
However, marketers need to maintain a flow in the storyline while also creating an emotional peg and a visual hook. From a story standpoint, the author shares, video content on TV finds its “tune-out” point within seven minutes and a digital video gets only seven seconds to make a mark in a viewer’s mind.
[5 minute read]