In-house newsrooms can allow firms to take control their brand narrative

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 30, 2019, 5:13 PM UTC

Marketers can leverage in-house brand newsrooms to create and distribute content.

Creating in-house brand newsrooms can help companies take control of their brand narrative by providing audiences with the right information about the brand. This piece says that building in-house brand newsroom can further help organisations attract the attention of an appropriate audience.

A brand newsroom can allow the organisation to create a consistent voice, tone and structure for its messages. Encouraging brand newsroom teams to think like journalists can enable marketers to go “beyond the press release” and share their stories.

Brands can use data and content management to help create compelling stories which are relevant to the broader public. Having an in-house team can allow brands to create content not only for the press but also for B2B firms and consumers who are interested in the brand.

Read the original article

[3 minute read]