Strategic use of both SEO and social media management can help brands improve search rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 30, 2019, 3:25 PM UTC

Integrating SEO optimised keywords into social media content can increase the reach of the message.

This piece argues that though social media management and SEO optimisation are two very different strategies, they can complement each other to improve brand discovery. Leveraging both digital marketing strategies can help brands gain traffic from multiple sources.

A website which gets a significant amount of web traffic from multiple sources is ranked as credible by search engine crawlers and places it higher on the search result. Marketers should have social sharing buttons on their blogs and websites to encourage visitors to share content on their social media accounts.

Brands should include a “follow link” in their social media account description and posts. Social media should also be used to establish new relationships and create opportunities by featuring guest blog posts and other link-building opportunities.

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