65% of people in the US consider themselves as visual learners.
This piece says that animated content like videos, images and animations can enhance user engagement and push brand awareness. The use of animated visuals on social media platforms allows marketers to organically attract the attention of users and increase brand visibility and metrics.
Brands can further create animated sales videos to engage their consumers and increase their conversion rates. Visual elements such as animated mascots can help brands improve the effectiveness of marketing campaigns and further raise brand awareness.
Animated videos can also help marketers with consumer acquisition and retention, thereby boosting their search engine ranking. The author contends that using animated visuals allows brands to create a compelling consumer experience and eventually increase the bottom line.
[3 minute read]