Considering audience demographics can help brands increase traffic to their blogs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 10, 2019, 2:25 PM UTC

Aligning publishing time with the audience routine allows marketers to distribute content effectively.

To increase visibility on blogposts brands should figure out where their readers live and what time they usually come online. Using tools like Google Analytics and Facebook’s Page insights can help marketers glean insights into their reader’s online activity.

This piece says that bearing in mind the content type along with the audiences daily routine, can help brands reach out to them at appropriate times. Posting blogs about new e-book or courses on Mondays usually allow marketers to promote it till the end of the week.

Brands can further align their social media posts and emails with their blogposts to effectively promote their content and increase readership. The author contends that marketers should be consistent about their posts to attract audience attention and create a loyal readership.

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