Brands can leverage Facebook video ads to build custom audiences for the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2019, 4:33 PM UTC

Creating multi-day Facebook Ads can allow marketers to retarget limited-time offer campaigns.

This piece recommends marketers should create Facebook video ads in addition to their regular product ads to effectively promote their limited-time offers. Businesses can further leverage trigger videos to build custom audiences on Facebook Ads Manager and reach out to people that are already familiar with the brand.

Brands should also retarget their daily ads and create an ad sequence for the holiday season. They can retarget these daily ads based on either video views or link clicks to the landing page in separate ad sets.

The author suggests that brands should schedule all their Facebook campaigns ahead of time to ensure they are approved by Facebook before the holiday season. Sending follow up emails to the Facebook audiences can further help marketers remind them of the limited-time offers.

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[9 minute read]