The 2019 Consumer Holiday Shopping Report surveyed 2000 US adults.
This article cites an OpenX report stating that about 70% of millennials in the US plan to shop online on Cyber Monday. The holiday spending is expected to increase by 5% from last year due to the consumer optimism.
This year, the holiday buying season began early with 50% of consumers starting their shopping by September. This is followed by 38% who are shopping between October and Cyber Monday.
The outlook for 2019’s Cyber Monday indicates that more people will be shopping online this year and most of the digital purchases will be through mobile. Further, millennials are expected to spend 15% more this holiday season than the average consumer.
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