84% of consumers are most likely to open holiday emails offering deals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 11, 2019, 6:48 AM UTC

Q4 is a good time to send “look ahead emails” highlighting the next year’s strategies.

This article cites research by SubjectLine.com, stating that 84% of respondents turn to their emails to find deals during the holiday season. 58% of them indicated a higher probability of converting to brands that offered deals or coupons.

Half the respondents said that regularly receiving relevant emails strengthen their connection towards the brand. 43% and 39% of respondents said that they were most likely to open emails from brands with holiday-themed content, and gift ideas, respectively.

56% agreed that they were more likely to open emails offering a limited-time sale or single-item coupons, thus indicating that single deals and offers drive greater interest than multiple ones. SubjectLine.com’s Jay Schwedelson says that B2C marketers must ensure their calls-to-action and offers are clear in marketing assets. 

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