M&A in the marketing services industry saw a $5 billion drop in 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2020, 10:26 AM UTC

At 12, Dentsu struck the most deals.

This article states that mergers and acquisitions (M&A) in the marketing services industry declined by about $5 billion last year owing to global trade tensions and agency restructuring. R3’s report indicates that M&A deals totalled $27.7 billion globally in 2019.

At $19.9 billion, North American companies were the highest spenders. Foreign markets like China and Asia Pacific saw curtailed investments due to trade worries and regulatory scrutiny. Further, holding companies slashed their number of acquisitions by more than half as against 2018, but the total M&A spend was consistent.

R3’s Greg Paull said that buyers are searching for investments that will bolster their position in “uncertain” geopolitical climates, and increase their regional presence. Publicis Groupe was the top holding company spender with its acquisition of Epsilon for $3.95 billion.

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