It can help companies address issues in recruiting, and employee engagement.
The author makes a case for Employee Created Content (ECC) being an untapped marketing source. ECC can potentially supply shareable content, or that which can be engaged with or integrated into local or channel-level relationship building efforts.
Employees can create consistent and original content when equipped with easy to use brand assets and templates. It also increases the engagement rate for a company. An ECC platform can bring together the creative efforts of influencers, employees, partners and customers. This unification can be translated into a content creation and sharing community.
Further, it can lead to developing vast libraries of shared content that can be syndicated in the future. ECC efforts not being time-intensive, can also help companies address more pressing efforts like employee engagement and recruiting.
[4 minute read]