Brands could use event-based hashtags to participate in an Instagram conversation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2020, 1:16 AM UTC

It can help the brand get in front of their ideal Instagram users.

This piece recommends various hashtags that brands could incorporate for an effective Instagram strategy. Trending hashtags are popular hashtags, using a hashtag generator can show a brand the top trending hashtags.

Niche hashtags can help brands get their posts in front of specific people that would be interested in the content a company is developing. Further, brands could use event-based hashtags to be a part of a conversation. Using these hashtags can let companies get in front of their ideal Instagram users.

Brands could use competitor’s general industry or niche-specific hashtags. However, they must avoid borrowing their branded hashtags, particularly if they are not direct competitors. Marketers could “spin on” their competitor’s hashtag to make them more relevant for their use.

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