Focusing on user experience can help brands improve rankings with Google’s evolving algorithms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2020, 4:35 PM UTC

Marketers can leverage social media platforms to index their websites and improve search rankings.

With Google shifting towards being a discovery engine, brands should focus on enhancing the user experience and creating quality content for their websites. Crafting educational-based content intended towards helping people using search-engines as discovery platforms can help marketers boost their SEO.

Focusing on niche content can further help brands increase traffic on their websites as Google prefers topic-specific sites. This article states that understanding consumer preferences and personalising content accordingly can enable marketers to create a unique user experience for each user.

The author suggests that with Google crawling social media platforms and social signals, businesses can use social networks to index their websites for brand building. Marketers should focus on brand building activities as popular brands generally rank higher on Google.

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