Adhere to Google’s E-A-T standards while creating niche content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2020, 11:43 AM UTC

Ensure all imagery is SEO-compliant with relevant tags and descriptions.

This article provides SEO trends for 2020 and suggests ways in which brands can refine their marketing strategy. The author emphasises optimising for voice search by focusing on content targeting SERP features and using natural language for phrase keywords. They should use long-tail keywords as they are compatible with voice search optimisation and cater to user intent.

Brands should meet Google’s E-A-T standards, which prioritise niche content displaying Expertise, Authoritativeness and Trustworthiness. The search giant values original and user-centric pages, hence, brands should avoid deceptions to climb SERP ranks.

With regard to imagery, marketers should create unique infographics and explainers, along with relevant keywords in filenames and alt tags. Marketers should also include interactive content in the form of quizzes, games, interactive lookbooks and more to engage the audience.

Read the original article

[6 minute read]