Brands can employ agile marketing teams to scale up SaaS and create high-converting landing pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2020, 1:59 PM UTC

This article details an analysis of Thinkific’s landing page strategy, which doubled their SaaS growth this year.

To scale up and enhance the performance of the landing pages, SaaS marketers should employ agile marketing teams to build and test new campaigns. Promoting landing pages with bonus packages can help SaaS marketers scale up and increase sign-ups.

Thinkific’s used a combination of email, PPC ads and Unbounce sticky bars on their websites to drive traffic to their landing pages. Marketers can further leverage landing pages to host free webinars and virtual summits to capture leads and grow their online community.

Virtual get-togethers can help businesses reach and support new audiences that are traditionally underserved online. The author contends that brands can further leverage landing pages to test out new products, pages and ideas before an official launch.

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[10 minute read]