Use neuromarketing to trigger users on a subconscious level

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2020, 7:27 AM UTC

Brands must identify the key belief system their target audience holds.

Some neuroscience marketers believe that there is a formula for making the right choices in a campaign. The trick is to trigger users on a subconscious level using the right pictures, headlines, taglines and copy. However, recreating the same thing again might not elicit a response.

Brands can get a desired response by creating content and presentations that are designed to trigger people subconsciously. The piece provides reciprocity, consistency, social proof, liking, authority and scarcity as the six fundamental principles of persuasion.

Brands must get to know their target audience. Find the relevant key belief system and an imagery of this belief in a campaign can be useful.

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[4 minute read]