Deciding a clear range of conversion goals can help brands effectively monitor their business growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 05, 2020, 4:44 PM UTC

Businesses can achieve their desired conversion goals by accurately contextualizing the metrics.

This piece argues that owing to diverse meanings of conversions, marketers should invest time to decide the right range of conversion goals to keep track of their business growth. Using metrics for target setting is a good way to manage conversion rates and monitor the campaign’s progress.

The author further says that landing pages are one of the largest drivers of conversion in marketing. Different marketing campaigns require a different range of landing pages. Kyleads' data shows that marketers can expect their conversions to increase by 55% by increasing their landing pages to between 10-15. 

Conversion rates generally range between 1-3%, depending upon the businesses’ definitions of conversions. Marketers can also leverage user-created content to promote their conversions as user-generated content can increase conversion rates by 161%.

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