Snap’s revenues and user numbers grow but profits remain distant two years after IPO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 05, 2020, 5:46 PM UTC

Revenue growth across geographies, with North America, Europe and the rest of world categories increased by 42%, 47% and 49% respectively.

A one-time $100 million charge to settle investors claim led to Snapchat’s parent company extended its losses by 44% year-on-year in Q4 2019. Revenue in the Q4 rose by 44%, reaching $561 million compared with $390 million in the same period in 2018.

For the whole of 2019, the revenue for Snap increased by 45% to 1.7 billion, as the losses narrowed by 18%. However, the company’s share price fell more than 13% in after-hours trading.

The daily active users on the Snapchat app increased by 31 million in the fourth quarter. Evan Spiegel, Snap's founder, said "We believe that the best way to build a global business is to invest in products and partnerships that are locally relevant”

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