Having a verified Instagram account can improve a brand’s online reputation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 9:37 AM UTC

Customer’s product reviews and tags are beneficial to have.

The author states that both a “trendy B2C” or a “traditional B2B” company needs to have a presence on Instagram. Even if the company doesn’t have an active presence on Instagram, they must create an account that has the business’ name, contact information, and a few posts that showcase the brand.

Having a verified Instagram account can mark the company as reputable, real and transparent. An online presence makes it easier for customers to share product reviews with a company. Consumer reviews and tags can be very useful for companies.

Instagram provides the ability to share photos and videos that link directly to products that need to be sold. The account can also link back to white papers, infographics, blog posts and other content posted on a brand’s website.

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