Healthcare brands must adapt their services to suit their digitally native users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2020, 2:13 AM UTC

They must go beyond creating sites and apps where users can only host their health records and make appointments.

This article shares how companies, healthcare ones specifically, can reach out to consumers during a time of virus outbreak. As per First Insight’s study, for 54% of millennials, their concerns about coronavirus have impacted their purchase decisions.

To drive a shift in millennial’s approach to health, healthcare companies must consider new approaches to better educate people, prevent diseases and treat them. These brands must think about how they can build more meaningful relationships with millennials.

Healthcare websites and apps must be user-friendly, offer proactive communication and be all-encompassing. They must adapt their services as per their digitally-native consumers.    

Read the original article

[4 minute read]