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Brands should rethink their communication style to address the concerns of consumers in situations like these.

This article states that evaluating social media content and deleting or postponing tone-deaf messages can help brands avoid reputational damage during pandemics like coronavirus. Communication professionals should have a more responsible, empathetic and flexible approach when communicating with consumers during the coronavirus outbreak.

Marketers should review already published content and delete any COVID-19 content that conflicts with the statements of authorities. Companies should create content like free online classes or services for their consumers to have a positive impact on their lives.

Providing consumers with helpful content can help brands build consumer loyalty and goodwill. Adopting a real-time approach can further help address consumer’s concerns and reflect brand values.

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[3 minute read]

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