Gaming and Esports: The Next Generation 

Nicole PikeGlobal Sector Head of Esports & Gaming
October 19, 2020, 6:55 PM UTC

With the release of new consoles and major titles launching across several different platforms, 2020 was always set to be an important year in gaming. But thanks to the COVID-19 pandemic, it has been a pivotal year.

Where blockbuster films, professional sports, and TV have been subject to disruption and delays, games like The Last of Us Part II and Animal Crossing have broken sales records.

YouGov’s new white paper, Gaming and Esports: The Next Generation, explores the state of a market that’s thriving amidst global crisis and uncertainty. 

Among other things, the 24-market study examines gaming against the backdrop of the COVID-19 pandemic, the arrival of next-gen consoles, the international esports scene, and game streaming. It also features a “deep dive” into five key markets: Australia, Germany, the UK, the US, and Singapore.

Download the full white paper below.

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