In the latest Economist/YouGov Poll, Americans believe success should determine sports salaries for both sexes.

Megan Rapinoe, a co-captain of the US Women’s National Soccer Team and prominent LGBTQ advocate, has earned international praise for helping to lead America to the World Cup semifinals against England on Tuesday. Rapinoe gained even more attention after an off-the-field showdown with President Donald Trump that played out on Twitter.

There's no doubt that that the Women's World Cup is making bigger waves than most other sports events this summer. In both the United Kingdom and the United States, matches have broken viewing records.The United State's round of 16 game against Spain drew 3.1 million Americans to their screens.

The NBA is holding its draft Thursday evening and everyone is expecting Zion Williamson to go No. 1. Fifteen percent of Americans, and 30 percent of avowed NBA fans, plan to watch the event on ESPN on June 20th.We asked who is the best No. 1 draft pick of...

The Super Bowl, NBA Finals and March Madness Final Four were ranked as the most exciting sporting events of the year

Nearly a quarter of Americans (24%) will be picking their March Madness bracket at random, while 41% base their picks on whichever team they like best

Just over half don’t believe athletes need to attend college before going pro, either

Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign

Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury

In January, Planet Fitness is the brand that achieved the most significant improvement in its Ad Awareness.