49% of Americans would adopt temperature-regulating clothing
USA’s Olympic athletes arrived in more than just style at this year’s Winter Games. Ralph Lauren melded fashion with function and added conductive ink technology to the American athletes’ jackets so they can stay warm in PyeongChang’s frigid weather. This technology may be popping up more soon – nearly half of Americans (49%) say they would want to control the temperature of their clothes with an app.
Not all say they would adopt temperature regulating technology in their clothing. Nearly half (49%) of Americans over the age of 55 say they’re not interested in having the clothing technology though they appear to be the exception. A majority in every other age bracket, particularly younger millennials (62%), would adopt wearable technology in their clothes.