Data Journalist

Data reveals the preferred shows, social media apps, and attitudes about cutting the cord among today's TV streamers

Netflix has surpassed 100 million subscribers. Amazon Video is teaming up with Apple TV. Hulu has received excellent reviews for its original series, The Handmaid's Tale.

Big things are happening in the streaming universe, and bigger things are likely to come as America's viewing preferences continue to shift from older devices to newer ones.

Recent data from YouGov shows that while people who regularly watch content on Netflix, Hulu, and Amazon Video have much in common, they're far from identical. Amazon customers, for example, tend to be richer. Individuals with a Netflix account are the most likely customer base to say they appreciate it when companies have a moral message. And so on.

To discover where customers of Netflix, Hulu, and Amazon Video overlap — and where they definitely don't — please see below:

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