Netflix tops YouGov’s Best Brand Rankings 2021: Brazil
YouGov analysis reveals Netflix as the best ranked brand among consumers in Brazil.
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Netflix tops the list with an overall score of 62.4
In Brazil, the top ranked brand was Netflix, with an average score of 62.4. But competition for the top spot was fierce, with O Boticário coming in second with a score of 62.2. In third and fourth position were Colgate and Natura & Co, with scores of 59.6 and 57.6 respectively. Nike was next best, rounding out the top five with a score of 53.7.
Telegram is the most improved brand in Brazil
Telegram topped Brazil's most improved brand list this year, with a rise of 6.6 points. The competition of the next two spots was fierce, with Samsung coming in second (up +6.2 points) and Amazon occupying the third spot with an increase of 4.7 points.
Want to learn about what’s fueling today’s most resonant brands, and how consumers feel about yours? Get in touch to see how your brand compares against the competition in your markets.
Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here.