Global Best Brand Rankings 2021: US

YouGov
November 16, 2021, 1:00 PM UTC

BAND-AID tops YouGov’s Best Brand Rankings 2021:  United States

A YouGov BrandIndex data analysis from speaking to thousands of Americans about how they feel about over two thousand brands has revealed BAND-AID as the best ranked brand among United States consumers.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation. 

BAND-AID tops the list with an overall score of 50.0

In the US, the top ranked brand was BAND-AID, with an average score of 50.0. But competition for the top spot was fierce, with Dawn coming in second with a score of 49.7. In third and fourth position were Clorox and Hershey's, with scores of 46.7 and 46.0 respectively. M&M's was next best, rounding out the top five with a score of 45.3.

Pfizer is the most improved brand in the United States

Pfizer topped the most improved brand list this year, with a meteoric rise of 12.5 points. The next two spots weren't close too close to Pfizer, but competition remained fierce, with CeraVe coming in second (up +4.4 points) and Bumble Bee occupying the third spot with an increase of 3.9 points.

Want to learn about what’s fueling today’s most resonant brands, and how consumers feel about yours? Get in touch to see how your brand compares against the competition in your markets. 

Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here