The Democratic Party favorability
Donald Trump favorability
Hotel brands
Ranked by popularity in the US- 1
Hilton 64% - 2
Holiday Inn 63% - 3
Marriott 59% - 4
Courtyard by Marriott 59% - 5
Holiday Inn Express 57%
How do Democrats and Republicans want their parties to change their approach?
Donald Trump's approval numbers, U.S. democracy, DOGE, Elon Musk, and Pope Francis: April 25-28, 2025 Economist/YouGov Poll

/Research Reality
Our solutions help the world's most recognized brands, media owners and agencies research reality.
The most accurate data
YouGov provides unparalleled levels of data accuracy. Ground your research and data in reality to make more impactful decisions and outperform your competition.
The most engaged members
Our approach to panel is unique. Access millions of engaged, real people, representing all demographics.
The most pioneering tech
Tech & AI that augments real data, from real people, with no distortions. Interrogate reality in new ways with our powerful tools and dashboards.
The most trusted experts
Our community of trusted experts support the full-lifecycle of reality powered research and insights.
Powered by reality
One of the most quoted market research companies in the world
YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we're trusted by the world's biggest brands to get it right, making us one of the most quoted pollsters in the world.