Only 28% would "definitely not"
To help celebrate the merriment of National Ugly Christmas Sweater Day, which occurs on Dec. 15, Alaska Airlines is offering early boarding for passengers wearing a festive holiday sweater. "This fun promotion not only allows guests to board early on that day, but gives people another opportunity to dust off that ugly holiday sweater hanging in the back of their closet," said an Alaska Airlines spokesperson in the official press release.
To gauge how likely US adults might be to participate in such a promotion, a recent survey conducted by YouGov Omnibus found largely positive results for the airline. In total, 36% of Americans said they would "definitely" show up at the airport adorned in a holiday sweater if it meant boarding early, while another 36% said they'd "consider it." Only a quarter of the general public (28%) reported that they would "definitely not" participate in the offer.
Overall, women (43%) were more likely than men (29%) to say they'd "definitely do it." Another difference occured between younger and older consumers: 43% of Americans aged 18-24 said they'd wear an ugly sweater in exchange for early boarding, compared to 30% of those aged 55+.
And in an age of vehement political division, both conservatives and liberals seemed to find agreement on this matter, as 41% of Republicans and 38% of Democrats said they'd definitely arrive at their terminal wearing an ornate sweater that made Santa proud.