Data Journalist

Two in three Americans bring back a souvenir from their travels

It’s no surprise that travelers will budget for big-ticket purchases like flights, hotels, and excursions but new research shows that they are also likely to purchase objects that represent the places they travel to. Souvenirs are a large part of the tourism industry and data from YouGov Omnibus reveals that two in three Americans (65%) will bring back one back from their travels.

Souvenirs can serve both as a personal memento of someone’s time abroad as well as be a gift for friends, family, and coworkers. YouGov’s new poll shows that Americans are most likely to gift souvenirs to family members (44%) though many also cite they’ll buy a souvenir for themselves (39%) or friends (22%). Few purchase souvenirs for their coworkers (6%).



Research also shows that women (68%) are more likely than men (62%) to say they buy souvenirs for those in their lives. For example, nearly half of women say they buy souvenirs for family members (48% compared to 39% of men) and close to a quarter buy gifts for their friends (24% compared to 19% of men). They are also more likely than their male counterparts to bring back a memento for themselves (43% compared to 34% of men).



One’s likelihood to bring back a souvenir varies with age. Americans aged 55 and over are the least likely to say they bring back souvenirs from their travels (61%). At least two in five in every other age group say they bring back a souvenir for themselves but just a third of those aged 55+ report the same (34%). Younger millennials, aged 18 to 24, are the most likely of all age groups to bring back souvenirs for themselves (45%) and for their friends (26%).



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