According to the data from YouGov BrandIndex, which tracks the health and perceptions of brands daily, Uber registered the highest uplift in Ad Awareness of all travel brands in the US throughout October.
Ad Awareness, which measures how many people saw an ad for a brand, achieved a 2-point rise to 16.7 on October 24 – up from 14.7 on September 23.
In October, Uber introduced several recent updates on its app for enhancing customer experience in airports, including a 30-day advance ride booking feature, flight tracking and curbside pickup. A complimentary wait time of up to 60 minutes without any additional costs was also announced during the same time.
Celebrating National Coming Out Day on October 11, the transportation platform released a video featuring activists and celebrated artists – GottMik, Essie Golden, Brandon Kyle Goodman and James Whiteside – talking about compassionate allyship and their perspective on coming out.
In addition to Ad Awareness, Uber’s Consideration score, which gauges if consumers will consider using a brand’s service the next time they are in market, also saw improvements. The score, which sat at 16.6 on September 23, climbed to 18.6 on October 24 (+2-points).
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of US adults aged 18+ between September 23 and October 24, 2021. Learn more about YouGov BrandIndex.