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At the heart of YouGov is a global online community of 26m people sharing their opinions daily. Our members say our surveys are interesting, our app is easy to use, they appreciate the rewards and love seeing their opinions reported around the world.

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What the world thinks

Most quoted market research company in the world

YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we’re trusted by the world’s biggest brands to get it right, making us the most quoted pollster in the world.