Pandora’s Rdio purchase may solidify perception lead over Spotify

Ted MarzilliCEO YouGov Direct
November 17, 2015, 5:11 PM GMT+0

Pandora’s pending $75 million acquisition of Rdio can potentially strengthen its position as the music streaming service with the highest consumer perception metrics.

Pandora leads its streaming music rivals on four key consumer perception metrics, three of them experiencing spikes over the past three weeks. Two of the four metrics are at all-time highs for Pandora. All metrics are for adults 18 and over.

31% would consider purchasing from Pandora the next time they are shopping for a streaming music service, their highest score since January 2013. That’s more than double Spotify’s current 12%. Pandora’s percentage was 26% on October 2nd.

29% more adults would have a positive recommendation for Pandora, the highest level since YouGov BrandIndex began tracking them in February 2012. Their score is nearly double of 15% for iHeart Radio, and 10% for Spotify. On October 20th, Pandora was at 24%.

16% more adults have heard positive things about Pandora through advertising, news or word of mouth than negative, its highest score since August 2014. iHeart Radio is currently at 10% and Spotify at 7%.

18% more adults currently consider Pandora a good value than a bad one, compared to Spotify at 7%.