Weekly BrandIndex Report - July 23, 2010

Ted MarzilliCEO YouGov Direct
July 23, 2010, 10:15 PM GMT+0

Mid way through the summer season, we take a look at which ice cream brands are winning the hearts and minds of U.S. consumers. And while the summer season is typically kind to ice cream brands, the top 3 major QSRs are experiencing a hiccup. Finally, a different advertising approach by Jeep seems to be making a difference. (+)