Weekly BrandIndex Report - Aug. 13, 2010

Ted MarzilliCEO YouGov Direct
August 05, 2010, 3:11 PM GMT+0

DirecTV's eccentric Russion billionaire is a hit with consumers. HP's Buzz scores decline in the wake of the Mark Hurd investigation and subsequent resignation of the highly regarded CEO. Mazda's launch of the subcompact Mazda 2 and corresponding social media campaign on Facebook drive buzz for the brand.(+)