Around half of Americans watched this year's Super Bowl, and while many enjoyed the game, an even larger share of those who watched the Bad Bunny halftime show rated it highly. Twice as many watched the official Bad Bunny halftime show as did the alternative All-American Halftime Show featuring Kid Rock and Brantley Gilbert, though viewers of each show are about as likely to have enjoyed them.
What you need to know about Americans' views on the Super Bowl, as of the February 13 - 16, 2026 Economist / YouGov Poll:
- 53% of Americans say they watched the Super Bowl this year, including 57% of men and 49% of women
- Most people who watched the Super Bowl say this year's game was excellent (19%) or good (38%); 29% say it was fair and 14% say it was poor
- Among those who watched, more say that this year's Super Bowl ads were worse than in prior years than say they were better (33% vs. 12%); half (49%) say they were about the same as prior years'
- 46% of Americans say they watched the Super Bowl halftime show featuring Bad Bunny. 72% of people who watched the game also watched the official halftime show. Also, 18% of people who didn't watch the game say they watched the halftime show
- Viewers of the Bad Bunny halftime show are more likely to have enjoyed the show than viewers of the game are to have enjoyed the game: 48% say the Bad Bunny halftime show was excellent, 30% say it was good, 12% say it was fair, and 13% say it was poor
- 24% of Americans say they watched the All-American Halftime Show featuring Kid Rock and Brantley Gilbert. While this is roughly half as many as watched the Bad Bunny halftime show, viewers of the All-American Halftime Show are slightly more likely to have enjoyed it: 47% say it was excellent, 39% say it was good, 8% say it was fair, and 5% say it was poor
- Democrats are far more likely than Republicans to have watched the Bad Bunny halftime show (73% vs. 29%) and far less likely to have watched the All-American halftime show (12% vs. 44%)
