Before viewing the trailer, about two in five (42%) respondents said they had not heard anything about Our Friend and just 12% said they ...
Prior to seeing the trailer, 21% of YouGov Direct respondents said they were somewhat or very likely to see The Marksman. After viewing the ...
This eye-opening documentary was particularly appealing to Millennial and Gen Z audiences. Nearly two-thirds of respondents between the ages of 18 and 39 said ...
The most effective trailer of the week was for Chadwick Boseman’s final film, “Ma Rainey's Black Bottom.”
The most effective trailer of the week was for Amazon's new crime caper "I'm Your Woman."
The most effective trailer of the week was for “Billie,” a James Erskine-directed documentary which draws on previously unheard interview tapes to unravel the ...
Before viewing the trailer for Sound of Metal, just 10% said they were likely to see it. After tuning into the trailer, that number ...
Chat users were often divided as to how easy it is to adapt to a COVID-19 world. A number of users indicated that they ...
This week, the festive Netflix musical “Jingle Jangle: A Christmas Journey” was the most popular with YouGov Direct users.
Not only did “The Informer” have the most effective trailer of the week, it was also the most popular with respondents