A new YouGov survey finds that the results of the 2024 election have many Americans thinking differently about many aspects of their life, including where they want to live, their health care, and their finances.
44% of Americans say the results of the 2024 election have influenced their news consumption, up from 36% who said this in late November, according to a YouGov survey conducted at the time. 38% say the results of the 2024 election have influenced their purchasing decision — up from 28% who said this in November 2024 — and 32% say the election results have influenced their investments or savings. Other aspects of life that many say were influenced by the results of the presidential election: level of political activism (30%), health care decisions (29%), and what country they want to live in (29%).
Women are more likely than men to say nearly all of the 18 aspects of life asked about in the survey have been influenced by the results of the presidential election. Among the biggest gaps between women and men: 48% of women and 39% of men say the election results influenced their news consumption. 26% of women and 18% of men say the results influenced their travel plans. 16% of women and 8% of men say the results influenced their sex lives or contraceptive decisions.
Adults under 30 are more likely than older Americans to say the results of the election influenced whether they plan to vote in future elections (34% vs. 25%), decisions on if or when to have children (25% vs. 8%), and education decisions (24% vs. 12%).
Democrats are more likely than Republicans to say the results of the election have influenced their behaviors. Among the biggest gaps: 48% of Democrats and 21% of Republicans say the election results influenced their level of political activism. 44% of Democrats and 17% of Republicans say the results influenced their use of social media. And 44% of Democrats and 19% of Republicans say the results influenced what country they want to live in.
More Democrats say the results of the 2024 election have influenced their decisions compared to late November. The largest increase is in the share of Democrats who say the election results affected their purchasing decisions (51% in February 2025 vs. 33% in November 2024). Other notable increases include the shares who say the election results influenced their travel plans (35% vs. 17%) and their levels of political activism (48% vs. 33%).
Related:
- After the 2024 election, voters share hopes and fears for a second Trump term
- How Americans have reacted to Donald Trump's 2024 victory
- Republicans are more likely than Democrats to be scared about the state of the world
See the results for this YouGov survey
— Carl Bialik and Taylor Orth contributed to this article
Methodology: This article includes results from an online survey conducted February 5 - 8, 2025 among 1,131 U.S. adult citizens. Respondents were selected from YouGov’s opt-in panel to be representative of adult U.S. citizens. The sample was weighted according to gender, age, race, education, 2024 presidential vote, 2020 election turnout and presidential vote, baseline party identification, and current voter registration status. 2024 presidential vote, at time of weighting, was estimated to be 48% Harris and 50% Trump. Demographic weighting targets come from the 2019 American Community Survey. Baseline party identification is the respondent’s most recent answer given around November 8, 2024, and is weighted to the estimated distribution at that time (31% Democratic, 32% Republican). The margin of error for the overall sample is approximately 4%.
Image: Getty (John Howard)
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