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The Most Famous Skincare & Cosmetics Brands (Q1 2021)
fame
is defined by the % of people who have heard of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
97%
73%
2
Bath & Body Works
96%
64%
3
Olay
94%
63%
4
Neutrogena
94%
62%
5
Secret
93%
58%
6
Maybelline
92%
51%
7
Revlon
92%
51%
8
Avon
92%
48%
9
CoverGirl
91%
49%
10
Johnson's Baby
91%
59%
11
L'Oreal Paris
90%
46%
12
Gold Bond
89%
60%
13
Clearasil
89%
46%
14
Nivea
88%
57%
15
Coppertone
86%
53%
16
Aveeno
86%
59%
17
Softsoap
86%
61%
18
Estée Lauder
86%
45%
19
Jergens
86%
56%
20
Mary Kay Cosmetics
85%
31%
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