A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

A YouGov Profiles survey shows that a third of Americans (32%) and over a quarter of Brits (27%) believe that ‘a meatless diet is the healthier option’.

Almost seven in ten consumers in the US and South Africa say they "research treatment options on my own, then ask my doctor about them".

The most popular resolutions overall are to become healthier (sometimes through exercise), personal improvement or happiness, and the perennial favorite of losing weight.

As a result of ongoing poll monitoring, YouGov is moving to a longer series of vaccination questions that ask for more specifics on doses.

Many Americans reject vaccine mandates of any kind, but at the same time few support evading them by using a fake vaccination certificate.

A new study conducted by YouGov indicates that two-thirds of consumers in the US who are planning to travel internationally in the next 12 months are willing to provide a proof of vaccination to enter a country (66%).

Bodyweight exercise without any equipment is one of the single most popular formats of personal workouts in both the US and Britain.

A new survey by YouGov examines how present income is closely related to the perception of health among US adults.

There is generally greater likelihood that people with characteristics that correspond more with support of abortion legality will say they know someone who has had an abortion — but it’s far from absolute.

Fewer than half of Republicans (47%) describe vaccines in general as “very safe,” 25 points lower than the share of Democrats who describe them that way.

An experiment with question wording in the latest Economist/YouGov Poll demonstrates just how firmly people hold their view of vaccine mandates, no matter how they’re described.

Ahead of World Mental Health Day this Sunday, a new international YouGov study highlights the impact that the coronavirus pandemic has had on people’s mental wellbeing around the world.

Latest survey by YouGov reveals that nearly half of US adults (44%) say that they buy OTC drugs as and when they need them.

A survey conducted by YouGov across 17 international markets found that a quarter of global consumers say influencers, celebrities and sports stars are effective at promoting food products (25%).

Data from YouGov Profiles examines the media consumption habits and preferences of Indian Makeup-Wearers: consumers in urban India who wear makeup.

A new analysis by YouGov highlights the top ten performing brands across key FMCG categories in APAC over the past year.

A new analysis from YouGov highlights the top-ten-performing UK brands in 2021 across key categories in the FMCG sector.

A new analysis from YouGov highlights the top-ten-performing US brands in 2021 across key categories in the CPG sector.

In a recent webinar, “What’s ‘in-store’ for the CPG sector? Consumer preferences beyond the pandemic”, Chris Todd – VP of New Business Sales (US) was joined by Gina Acosta (Executive Editor at Progressive Grocer) and Tyler Monroe (Associate Insights Manager, Molson Coors) to cast light on the underlying challenges and scope out the future of brands in the CPG sector beyond the first year of the COVID-19 pandemic.