For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.

A majority of Americans (53%) support a law which will allow students to take excused absences for mental health days.

New research from YouGov finds that 39% of Americans see Ebola as a severe threat globally.

The spike in advertising awareness came as Coppertone launched marketing collaborations, announced new products on social media, and finalized a high-profile sale to the owner of Nivea.

Seven insights into the lives of Americans who “definitely disagree” they feel financially secure

A sizable portion of Millennials and Gen Zers aren’t wearing deodorant or antiperspirant.

42% of Americans say that they would have chosen a different career path if they knew what they know now

Is it a risky bet for retailers to carry CBD or Cannabidiol products, which are made with a marijuana derivative? Probably not. YouGov Plan and Track data shows that a majority of Americans support marijuana...

Sizable differences exist between Republican and Democratic opinions about the Alabama law. Half of Republicans say they support the new law, while three-quarters of Democrats oppose it.

The bulk of Americans say they don’t want to see Roe v. Wade overturned, but the strength of that response varies by region.