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The Most Popular Skincare & Cosmetics Brands (Q2 2021)
popularity
is the % of people who have a positive opinion of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
98%
74%
2
Neutrogena
94%
66%
3
Softsoap
89%
64%
4
Bath & Body Works
96%
63%
5
Olay
95%
63%
6
Secret
94%
60%
7
Nivea
91%
60%
8
Gold Bond
88%
59%
9
Jergens
87%
59%
10
Aveeno
86%
56%
11
Johnson's Baby
90%
55%
12
Coppertone
85%
54%
13
Maybelline
91%
49%
14
Banana Boat
84%
49%
15
Lubriderm
80%
49%
16
Hawaiian Tropic
80%
48%
17
Revlon
90%
48%
18
St. Ives
82%
48%
19
Avon
92%
48%
20
L'Oreal Paris
90%
47%
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rankings in Health
household & personal care brands
drug brands
hair care brands
hospitals
skincare & cosmetics brands
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