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The Most Popular Skincare & Cosmetics Brands (Q4 2021)
popularity
is the % of people who have a positive opinion of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
97%
75%
2
Bath & Body Works
96%
65%
3
Olay
95%
62%
4
Neutrogena
94%
62%
5
Johnson's Baby
94%
61%
6
Jergens
90%
59%
7
Gold Bond
87%
58%
8
Aveeno
88%
57%
9
Softsoap
87%
57%
10
Secret
93%
56%
11
Nivea
89%
55%
12
Coppertone
86%
52%
13
Revlon
93%
51%
14
Maybelline
94%
51%
15
Lubriderm
82%
50%
16
Clearasil
88%
49%
17
Avon
92%
49%
18
Banana Boat
86%
48%
19
Eucerin
76%
47%
20
Estée Lauder
85%
46%
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rankings in Health
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skincare & cosmetics brands
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