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The Most Popular Skincare & Cosmetics Brands (Q1 2022)
popularity
is the % of people who have a positive opinion of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
97%
73%
2
Softsoap
88%
64%
3
Neutrogena
93%
62%
4
Bath & Body Works
95%
61%
5
Johnson's Baby
92%
60%
6
Jergens
86%
59%
7
Olay
94%
59%
8
Gold Bond
90%
58%
9
Nivea
89%
58%
10
Aveeno
90%
58%
11
Secret
94%
55%
12
CoverGirl
93%
55%
13
Coppertone
88%
52%
14
Eucerin
76%
50%
15
Lubriderm
80%
50%
16
L'Oreal Paris
89%
49%
17
Avon
93%
49%
18
Banana Boat
84%
49%
19
Revlon
89%
48%
20
Clearasil
90%
48%
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rankings in Health
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