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The Most Popular Skincare & Cosmetics Brands (Q4 2022)
popularity
is the % of people who have a positive opinion of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
98%
76%
2
Neutrogena
94%
66%
3
Olay
97%
66%
4
Bath & Body Works
97%
66%
5
Softsoap
91%
65%
6
Aveeno
89%
62%
7
Nivea
90%
62%
8
Jergens
92%
61%
9
Secret
94%
60%
10
Gold Bond
89%
59%
11
Maybelline
94%
57%
12
Coppertone
89%
57%
13
Johnson's Baby
92%
56%
14
Banana Boat
89%
55%
15
Avon
93%
53%
16
CoverGirl
93%
52%
17
St. Ives
85%
52%
18
Lubriderm
81%
52%
19
Eucerin
76%
52%
20
Estée Lauder
88%
51%
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