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The most popular
skincare & cosmetics brands in America
Sorted by
Popularity
Popularity
Fame
Among
All
All
Millennials
Gen X
Baby Boomers
Men
Women
74
%
Vaseline
Brand
The most popular and the most famous skincare & cosmetics brand
65
%
Bath & Body Works
Brand
The 2nd most popular and the 4th most famous skincare & cosmetics brand
62
%
Softsoap
Brand
The 3rd most popular and the 21st most famous skincare & cosmetics brand
62
%
Johnson's Baby
Brand
The 4th most popular and the 7th most famous skincare & cosmetics brand
62
%
Neutrogena
Brand
The 5th most popular and the 9th most famous skincare & cosmetics brand
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61
%
Aveeno
Brand
The 6th most popular and the 17th most famous skincare & cosmetics brand
61
%
Olay
Brand
The 7th most popular and the 2nd most famous skincare & cosmetics brand
59
%
Gold Bond
Brand
The 8th most popular and the 19th most famous skincare & cosmetics brand
59
%
Nivea
Brand
The 9th most popular and the 14th most famous skincare & cosmetics brand
59
%
Jergens
Brand
The 10th most popular and the 12th most famous skincare & cosmetics brand