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The Most Popular Skincare & Cosmetics Brands (Q3 2022)
popularity
is the % of people who have a positive opinion of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
99%
75%
2
Neutrogena
93%
63%
3
Bath & Body Works
96%
63%
4
Olay
97%
62%
5
Softsoap
89%
61%
6
Aveeno
89%
59%
7
Gold Bond
90%
59%
8
Johnson's Baby
93%
59%
9
Nivea
88%
58%
10
Jergens
87%
58%
11
Secret
94%
57%
12
Coppertone
88%
55%
13
Maybelline
93%
55%
14
Revlon
91%
52%
15
Banana Boat
85%
52%
16
Lubriderm
80%
51%
17
L'Oreal Paris
90%
50%
18
Dove Baby
79%
50%
19
CoverGirl
92%
49%
20
Eucerin
77%
48%
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