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The Most Popular Skincare & Cosmetics Brands (Q1 2021)
popularity
is the % of people who have a positive opinion of a skincare & cosmetics brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Vaseline
97%
73%
2
Bath & Body Works
96%
64%
3
Olay
94%
63%
4
Neutrogena
94%
62%
5
Softsoap
86%
61%
6
Gold Bond
89%
60%
7
Johnson's Baby
91%
59%
8
Aveeno
86%
59%
9
Secret
93%
58%
10
Nivea
88%
57%
11
Jergens
86%
56%
12
Coppertone
86%
53%
13
Banana Boat
83%
52%
14
Maybelline
92%
51%
15
Revlon
92%
51%
16
St. Ives
84%
51%
17
CoverGirl
91%
49%
18
Avon
92%
48%
19
Dove Baby
78%
48%
20
Lubriderm
77%
48%
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rankings in Health
household & personal care brands
drug brands
hair care brands
hospitals
skincare & cosmetics brands
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