The most popular
skincare & cosmetics brands in America

Sorted by
Among
  1. 74%

    Vaseline

    Brand
    The most popular and the most famous skincare & cosmetics brand
  2. 65%

    Bath & Body Works

    Brand
    The 2nd most popular and the 4th most famous skincare & cosmetics brand
  3. 62%

    Softsoap

    Brand
    The 3rd most popular and the 21st most famous skincare & cosmetics brand
  4. 62%

    Johnson's Baby

    Brand
    The 4th most popular and the 7th most famous skincare & cosmetics brand
  5. 62%

    Neutrogena

    Brand
    The 5th most popular and the 9th most famous skincare & cosmetics brand
  6. Earn rewards for sharing your opinion with YouGov and have it featured in the news
    Join YouGov now
  7. 61%

    Aveeno

    Brand
    The 6th most popular and the 17th most famous skincare & cosmetics brand
  8. 61%

    Olay

    Brand
    The 7th most popular and the 2nd most famous skincare & cosmetics brand
  9. 59%

    Gold Bond

    Brand
    The 8th most popular and the 19th most famous skincare & cosmetics brand
  10. 59%

    Nivea

    Brand
    The 9th most popular and the 14th most famous skincare & cosmetics brand
  11. 59%

    Jergens

    Brand
    The 10th most popular and the 12th most famous skincare & cosmetics brand