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Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

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Helping the world's most recognised brands, media owners and agencies

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/Research Reality.

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The most famous phone models (Q2 2025)

fame is defined by the % of people who have heard of a phone model. Find out more

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  • 1Apple iPhone 15Apple iPhone 1592%53%
  • 2Apple iPhone 16Apple iPhone 1691%53%
  • 3Apple iPhone 15 ProApple iPhone 15 Pro91%53%
  • 4Apple iPhone 16 ProApple iPhone 16 Pro89%54%
  • 5Apple iPhone 16 Pro MaxApple iPhone 16 Pro Max89%53%
  • 6Apple iPhone 16 PlusApple iPhone 16 Plus89%52%
  • 7Apple iPhone 15 Pro MaxApple iPhone 15 Pro Max87%50%
  • 8Samsung Galaxy S24Samsung Galaxy S2484%54%
  • 9Samsung Galaxy S25Samsung Galaxy S2583%53%
  • 10Apple iPhone 16eApple iPhone 16e83%46%
  • 11Samsung Galaxy S24 UltraSamsung Galaxy S24 Ultra80%54%
  • 12Samsung Galaxy S25 PlusSamsung Galaxy S25 Plus80%51%
  • 13Samsung Galaxy S25 UltraSamsung Galaxy S25 Ultra79%51%
  • 14Google Pixel 9Google Pixel 978%43%
  • 15Google Pixel 9 ProGoogle Pixel 9 Pro78%44%
  • 16Google Pixel 8 ProGoogle Pixel 8 Pro77%43%
  • 17Samsung Galaxy Z Fold 6Samsung Galaxy Z Fold 674%43%
  • 18Samsung Galaxy Z Flip 6Samsung Galaxy Z Flip 674%40%
  • 19Google Pixel 8aGoogle Pixel 8a74%38%
  • 20Motorola Edge 50Motorola Edge 5061%30%
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