This year, before unveiling its slate of new hardware, Apple kicked off its September keynote by boasting about its Apple TV+ offering, which has become a crucial part of the brand’s ecosystem. As Apple further expands its subscription model, YouGov data shows the success of this tactic.

As Apple is poised to release the latest iteration of the iPhone, YouGov trended data shows appetite for new smartphones in the United States is at the highest level in at least three years.

International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.

PetPlan registered the highest uptick in Ad Awareness scores among all finance brands in the UK to be crowned the UK Finance Advertiser of the Month in August.

Wells Fargo registered a 2.1-point improvement in its Ad Awareness scores in August to claim YouGov’s Finance Ad of the Month.

Data from YouGov Profiles reveals that more than a quarter (27%) of American adults say they will consider buying hybrid vehicles in the future, while 22% have electric vehicles on their radar.

Around two in five of America’s remote workers are always on a virtual private network (VPN) when using their work computer.

Despite the growing interest of Americans in cryptocurrencies, a majority are not likely to use one.

Data from YouGov Profiles shows that consumers in Australia who plan to buy a new car in the next 12 months say that online advertising channels are the most effective in catching their attention (56%).

According to recent YouGov research, 13% of consumers across 17 global markets tuned into at least a portion of the Olympic Virtual Series Competition.

New YouGov research conducted in 17 markets around the world reveals that only around one in eight consumers (13%) believe tech companies in general are doing enough to help minimize their environmental impact.

The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.

A recent YouGov survey across 17 markets finds that four in five global consumers have paid a visit to a grocery store in the last month (81%) while three in five say that they have been to a pharmacy in-person (60%).

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

Countless global brands have had to reckon with data breaches and hacks in recent year. However these issues don’t necessarily lead to widespread customer loss.

Capital One has registered the highest month-over-month uptick among all finance sector brands tracked by YouGov to be named the US Finance Advertiser of the Month in July.

Toyota is the winner of the YouGov Automotive Advertiser of the month in July after registering a 3.7-point increase in its Ad Awareness scores over the last month.

In a new YouGov report, The 5G Opportunity, data indicates that about one in two adults (51%) globally say that they are likely to purchase a 5G tariff in the future.

Who are America's gamblers? What motivates them to place bets and what are their favorite types of gambling? We understand using the newly-launched Global Gambling Profiles tool.

A new YouGov poll shows just how much influence the tech world has had on the American real estate industry, as apps like Zillow and Trulia have become the most important tools in the homebuyer's arsenal.