YouGov partnered with TechRadar to preview excitement among gamers in the US and Great Britain for potential video game announcements at E3 2021.

A poll of more than 33,000 US adults finds that two in five Americans (38%) believe that cryptocurrency will be widely accepted as a means of legal transaction in 10 years.

YouGov consumer intelligence indicates about a third of Americans say data privacy (34%) as well as hacking (33%) are concerns they have about these connected devices.

New YouGov research reveals how many notifications is too many for American users who get push notifications– and what they do when apps are too persistent.

Puzzle and Breakout games are the most popular type of mobile games in both the US and Great Britain.

Two-thirds of global consumers in 17 markets in a YouGov study say they look up prices online before deciding to purchase online or in-person.

The percentage of people who saw at least one ad relating to Google Search rose to 21% on May 14th and returned to 17% on May 24th.

Outdoor advertising can be a powerful way to connect with esports fans, not only because OOH draws their eyes, but because esports fans in the US and Great Britain are twice as likely as overall consumers in each respective country to trust what they see on OOH ads such as posters or billboard.

More than half of consumers in 17 global markets (54%) still prefer in-store shopping to online purchases (38%) - yet the pandemic has undoubtedly changed how the world shops.

A recent survey by YouGov Direct reveals that eight in every ten Americans have one or more paid streaming services subscription.

Continuously collected data from YouGov shows 35% of esports fans in the United States now feel comfortable attending live events.

Roughly a third of Americans have some type of pre-paid cellular plan (36%).

While some may view in-game ads in mobile games as invasive or bothersome, 37% of mobile gamers say such marketing has influenced them to buy something, a new YouGov survey shows.

A new international survey conducted in 17 global markets provides a glimpse of which consumers opt to use third-party apps to make voice calls in favour of traditional phone calls.

A YouGov global survey conducted in 17 developed and emerging markets set out to discover which is more important to consumers in each country - convenience or security.

Online reviews can make or break a business. New YouGov data on the topic reveals the power of crowd-sourced sites such as Yelp, Trustpilot, or Google Reviews.

More than half (55%) of the daily podcast listeners in the US have not paid a penny to listen to podcasts while 42% have paid.

The looming elimination of third-party cookies will have a major impact on the digital advertising landscape, forcing businesses to shift away from third-party data and, in turn, evaluate other sources to identify potential customers and inform their advertising strategy.

Tech brands that enable us to stay connected and remain entertained at home during the COVID-19 pandemic comprise much of our 2021 ranking of the most favored global tech brands, as determined by consumers around the globe.

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series.