A YouGov framework equips marketers and advertisers with data that helps them understand the risks and rewards of getting involved in social issues.

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

A new YouGov study conducted across 17 markets explores whether consumers feel industries are doing enough to ensure the longevity of their products.

A higher share of American consumers indicate that they are prepared to pay more for 5G compared to the Brits.

This new analysis looks at the type of mobile connection used by Americans and Brits, and why they might upgrade to 5G or not.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

Almost seven in ten consumers in the US and South Africa say they "research treatment options on my own, then ask my doctor about them".

Video games, commercials, and social media are crucial in capturing the attention of the world’s young consumers.

Super Smash Bros. is the most popular fighting title in the esports world.

In the United States, Amazon is the most high-profile tech brand, according to YouGov data.

A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.

YouGov's latest Profile Peek sheds light on League of Legend esport fans in US.

6% of American teen males say their dream job is esports star.

We’re rounding up the highlights of a year of gaming insights and trends.

YouGov research shows there is a correlation between knowledge about AI and feeling around its benefits to society.

Intel's brand metrics are higher among fans of esports, the Olympics, the NBA and NFL

A considerable share across age groups and markets are still on the fence on the benefits of 5G.

A look at which countries are most likely to have played a Mario title in the last month.

The worlds of fitness and gaming are colliding.