2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the 365th day of the pandemic, here are some examples of how COVID-19 has affected some of America’s major consumer sectors.

2020 was Twitch’s year. The online streaming service used primarily by gamers was at the epicenter of so many aspects of pandemic life. Increased video gaming, a strong desire to connect with others, and a hunger for new forms of entertainment were all dimensions of the dreaded ‘new normal’ facilitated by the platform.

As one world leader recently said, the speed at which technology is changing will never be slower than it is now, and YouGov research across 17 regions shows just how many consumers already feel left behind.

While the debate to “right to repair” continues in North America and Europe, new YouGov data shows how consumer attitudes around fixing tech, rather than replacing, differs among geographic markets.

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

Global YouGov data offers a glimpse into how consumers feel about switching brands in some markets and where manufacturers may find success in attracting consumers from the competition.

International polling by YouGov in 17 key markets indicates about two in five (43%) consumers are nervous about self-driving vehicles on the roads.

Continuously collected consumer data reveals which smartphone operating system dominates among American drivers of various vehicle brands.

One in seven Super Bowl viewers (14%) will have someone at their gathering who joins through a video chat.

EA Sports announced the return of college football in games for Sony and Microsoft’s next-generation consoles, and new YouGov Direct data suggests many American consumers are keen to play.

A majority of adults (58%) believe that Wall Street investors get more privileged access to the investment market than individual investors. Just one in eight Americans (12%) believe access is fair and equal.

Three-quarters of Americans who describe their social class as “rich” or “upper middle class” (75%) currently have money invested in the stock market. Most Americans who identify as working class (70%) or poor (89%) do not have any money invested on Wall Street.

A new international YouGov study conducted in several key global markets revealed just 15% of consumers feel as though video games do a good job portraying minorities.

While that fact may be discouraging to those weary of wearing face coverings, some brands have infused tech into masks to make them more pleasant to wear. A new YouGov survey shows how receptive Americans are to the idea of Bluetooth-enabled smart masks, such as the $50 MaskFone which was introduced at the Consumer Electronics Show this month.

In recent years, virtual reality has gained traction and credibility in the global gaming industry.

2020 has been a year of both challenges and opportunities for many of Mexico’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Germany’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Singapore’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

YouGov is able to identify which brands had ad campaigns that cut through that noise. A look through the data reveals a tableau that perfectly encapsulates 2020 for Americans: Our list includes a social media company, a medical company, a cleaning product, a gaming console, and a meal-delivery platform.

New YouGov data shows how Cyberpunk 2077’s rocky release has altered purchase intent among American gamers, and how the video game publisher’s brand has been affected.