Most Americans plan to spend less than $100 on candy this Halloween

Paul HiebertData Journalist
October 27, 2016, 5:32 PM GMT+0

New data reveals that more US adults intend to buy various candies for trick-or-treaters this Halloween than last year

It's that time of year again. As the nation's children prepare to dress up as their favorite superheroes, their parents are planning to spend billions of dollars on candy, costumes, decorations, and all sorts of fear-filled (yet fun) activities.

New data from YouGov Profiles shows signs that this year more US adults intend to buy Halloween-related goods and services than they did in 2015. Indeed, 54% of people plan to spend under $100 on candy for trick-or-treaters, compared to just 44% of the public this season last year. More people also report that they'll spend under $100 on decorations and costumes, too.

Additional statistics show that individuals intending to spend under $100 on candy this Halloween are significantly more likely than the average American to be recent consumers of Baby Ruth, PayDay, M&Ms, Reese's, and Dove chocolate.

As for festive activities, watching a scary movie at home remains a popular option. Compared to 2015, this year more people plan on decorating their house, making jack-o'-lanterns, and visiting a haunted house, while fewer report that they'll go trick-or-treating.

One traditional pastime that might be on its way out is bobbing for apples. In both 2015 and 2016, only 2% of the American public indicated that they planned on apple bobbing for Halloween. Then again, of those intending to do so this year, 62% are Millennials aged 18-34. Perhaps a resurgence is nigh.