Is Coffee going out of fashion?

June 10, 2013, 8:23 PM GMT+0

A coffee to start the morning is less and less popular among younger generations

Although overall coffee consumption in the US is on the rise, new research by YouGov suggests that younger generations are less and less likely to choose coffee with their breakfast.

Overall, 65% of Americans prefer coffee in the morning. Only 16% opt for tea, less than the 21% who say that they prefer neither of these hot drinks first thing. But it is the older generations doing the drinking: 82% of people over the age of 65 prefer coffee, compared to only 45% of people aged 18 to 29, among whom tea reaches it's highest level of popularity.


Meanwhile, bacon is the only ingredient that a majority of Americans (54%) would include in their ideal breakfast (still less than the UK, where 69% of people would choose bacon).

Not even bitter partisan divides manage to dampen the fervor, with Democrats and Republicans each going for bacon in similar numbers. The least popular breakfast option was porridge, with only 1% of Americans saying that it is one of their favorite things to eat in the morning and alongside boiled eggs, poached eggs and salmon weren't chosen by at least 10% of respondents.

Complete US results are available here, and complete UK results are available here.

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