As we prepare for touchdown this Super Bowl, it is the beverage and snack brand ads, which dominate the Most Anticipated Super Bowl Ad list.
Although 82% of Americans planning to watch the Super Bowl say that “humor” is what they like in a Super Bowl commercial it seems that what they really want is a puppy dog and Clydesdales. Over half (53%) of Americans planning to watch the Super Bowl are looking forward to seeing the Budweiser ad.
Next up is Doritos (44%) with its annual “Crash the Super Bowl” million-dollar ad challenge. The winner will be unveiled on Sunday.
Cocal Cola (40%), Bud Light (35%), and Pepsi (34%) round out the top five most anticipated Super Bowl ads for 2015.
Even GoDaddy has nearly a quarter (22%) of Super Bowl watchers anticipating its next offering. GoDaddy has said it will pull the notorious “puppy-mill” ad after a public outcry. Apparently puppies and humor don’t always sit well together. This survey was run on Jan 29th so reflects GoDaddy scores post-announcement.
New England Patriots and Seattle Seahawks supporters share the same Most Anticipated Super Bowl Ad list.
Most Anticipated Super Bowl Ads
Base: Adults planning to watch the Super Bowl
For further information about Omnibus results, and for details about methodology and Omnibus services, please email omnibus.us@yougov.com.
Find the full results here.
Image courtesy of Press Association
