YouGov's latest Citybus survey gives a representative sample of Chicagoans, so we can say definitively that Giordano's is Chicago's choice for deep dish pizza.

This month’s Investor Omnibus, focuses on some of the gender differences between investors, looking particularly at perceived and actual levels of knowledge and confidence in investments. Engagement Men who are current investors are generally much more engaged with the investment process than women.  More than half (51%) of male investors ...

The first thing people ask when you visit Chicago is whether you’ve been on the architectural boat tour. And as the pioneers of the skyscraper, the home of the Chicago School and a dozen architectural classics it is easy to understands why. Architecture is a source of great pride to ...

YouGov CityBus surveys a representative sample of major cities across the US, giving a snapshot of attitudes and behaviors across the nation.  This CityBus survey looks at how the natives of the ten largest cities describe themselves, what they feel are their core values, and how safe and liveable they ...

The movie holiday season will feature big hitters such as Star Wars: Episode VII – The Force Awakens, The Hunger Games: Mockingjay – Part2 and Spectre, the new James Bond movie. Three movies are making the most waves prior to release: 65% of Americans are aware of the upcoming release ...

With Halloween just around the corner, YouGov Omnibus polled over 1,100 American adults to find out how they planned to celebrate the holiday.

Nothing gets us in the mood for a big scare like Halloween, the scariest of holidays. But with all the horror flicks available today, one must navigate through a sea of movies to find a truly scary one. YouGov Omnibus survey asked Americans their opinions on classic horror flicks and ...

Is Lincoln getting less mileage from its Matthew McConaughey ad campaign this time around? Lincoln’s latest set of stylistic, quirky McConaughey ads hit the same perception heights as last year’s debut campaign, both September launches, but is falling short in ad awareness and purchase consideration with potential car buyers. Last ...

Facebook has announced a new set of emojis called Reactions, and is currently testing new ways to embellish status updates and responses to comments on the social network. The new icons include ways of expressing laughter, surprise or sadness among others. The icons are still being tested by a small ...

We are addicted to water. Americans drink an average of five 8oz glasses a day, but think they really should be drinking 8.  62% claim that the majority of the water that goes into their body each day comes from water, rather than food, hot drinks or soda, while a ...