Upcoming Forza Horizon 5 making an impression on Xbox (and PlayStation) users in the US

October 25, 2021, 6:15 PM GMT+0

Ahead of the November launch of Forza Horizon 5, the franchise has seen a hike in brand health, according to YouGov GameIndex – and not just among Xbox users, but among PlayStation users as well.

Our data shows as of mid-October, one in five Xbox owners reported a positive Impression of the title. Its brand scores saw an upswing following its initial trailer in June and again when gameplay previews were shown in August.

Interestingly, the Forza franchise – which remains one of the most important exclusives in the Xbox library – also saw a boost among PlayStation users around these marketing pushes.

This has translated into an increase in purchase consideration for the franchise, again among both Xbox and PlayStation-using gamers. As of mid-October, 14% of the Xbox crowd indicated they would consider playing the title, marking a 34% increase since the start September.

Forza Horizon 5 launches on November 9 for Xbox One, Xbox Series X|S, and PC, and it's included with Xbox Game Pass.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Forza’s Impression score is based on the question: Overall, of which of the following video games do you have a positive impression? / Now of which of the following video games do you have a negative impression? and as a net score between –100 and + 100. Forza’s Consideration score is based on the question “Which of the following video games would you consider playing?” and delivered as a percentage. Scores are based on an average daily sample size of 429 Xbox users and 509 PlayStation users. Figures are based on a 56-day moving average. Learn more about BrandIndex.

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