Data Journalist

26% of in-market consumers say they would be more likely to buy a car equipped with a voice-activated digital assistant

Technology and connectivity are nearly essential aspects of life today so there’s little wonder that both will play integral roles in the advancement of the automotive industry. Technology adoption is especially high among one of the sector’s most valued segments: 66% of those in-market for a new car or truck in the next 12 months say they are interested in trying the latest technologies.

This infographic delves into the mind of the prospective car buyer – from the technologies they want to see in their next car purchase to their stance on digital assistants in cars. Find out more about the ads these in-market consumers tend to notice and which channels might serve best in gaining their attention.



Methodology: The total weighted sample sizes for this study includes 1,197 US adults aged 18 and over who own a US driver's license and say they are in-market for a new car or truck in the twelve months and 18,237 US adults aged 18 and over who own a US driver's license. YouGov Profiles uses digital tracking technology and daily online surveys to collect a variety of opinions, attitudes, and behaviors. All interviews were conducted online.

Image: Getty

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