With many Americans polarized around social and political issues, it’s important for brands who choose to take a stand to understand the associated risks – and possible reward.
This whitepaper takes a look at US and UK consumers, using YouGov data to:
- Explore consumer opinions around whether brands should comment on social issues
- Compare consumer views on brands engaging socially across different industries
- Weigh the risks versus rewards of brands expressing opinions on social and political matters
- Compare US and British consumer sentiments on these issues