Head of Custom Research

With many Americans polarized around social and political issues, it’s important for brands who choose to take a stand to understand the associated risks – and possible reward.

This whitepaper takes a look at US and UK consumers, using YouGov data to:

  • Explore consumer opinions around whether brands should comment on social issues
  • Compare consumer views on brands engaging socially across different industries
  • Weigh the risks versus rewards of brands expressing opinions on social and political matters
  • Compare US and British consumer sentiments on these issues

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